Usability Experts Release New Book: 'Designing Emotions in Online Travel'
Rotterdam, the Netherlands (PRWeb) January 23, 2007 -- The new book “Designing Emotions in Online Travel” (ISBN: 9-0902-1413-5, Sotopia.com), by Soraia Cardoso and René Vaartjes, provides new insights on how to arouse positive emotions at travel websites by using specific graphic elements, colours and online functions to ultimately increase online bookings. The book is available for purchase direct from www.sotopia.com.
About the book
Not only deficiencies in web usability but highly in emotional persuasion ability are impacting the end user satisfaction and bottom line costs for both travel companies as well as tourism destinations. In a world where capitalism is king we tend to look for meaningful sensorial experiences, things worth to remember rather than pursuing.
Developing a design toolkit to enable designers to design for emotion is the central issue of the book “Designing Emotions in Online Travel”. The information gathered from online surveys and 200 in depth one-to-one interviews in "Designing Emotions in Online Travel” take us on a journey through the emotional stages of people while booking a holiday online.
These findings provide great insight on what people find important when searching for a holiday destination. It turns out that facts and figures are not enough. They want to get emotional; they want a journey through the senses. Tickling one’s imagination through visuals, colours, and engaging functionalities is the key to designing for emotions. The secret is when and how in the booking process this should be done. This book promises to remind us the importance of the preliminaries; it’s all about giving before taking.
About the authors
Soraia Cardoso is an international specialist in design, web development, and usability. She has a broad knowledge of employing usability and design methods to optimize websites, applications, and software products. It's her devotion to make them user-centered, task-oriented, enjoyable and usable! Soraia is founder of Sotopia Usability Consultancy which clients include major Dutch and International Organizations. Soraia holds a Master of Arts in media and information design.
René Vaartjes is specialised in design, design management, idea generation and concept development. His creative mind results in solutions for uncommon challenges in online media. His experience in marketing and communication includes the development of cross-media campaigns, community building, viral marketing and customer observation. René holds a degree in Design Management and Marketing.
For More Information, contact:
Soraia Cardoso
Sotopia
+ 31 6 15 59 83 76
www.sotopia.com
# # #
Related Articles:
10 Tips to Cope with Negative Emotions at Work
It's a fact of life - if you want to succeed in business, you need to know how to interact and communicate effectively with your employees, business partners, vendors, prospects, and customers. As a small business owner, this might involve rapid shifting from one type of language to another.
Crave Sweets? On the Weight & Mood Roller Coaster? Perhaps Its More Than You Think!
The sugar industry and the food manufacturers are capitalizing BIG TIME on the addictive nature of carbohydrates (sweets, breads, deserts) in the human body. Blood sugar-handling problems promote arteriosclerosis (plaque in the arteries), adult-onset diabetes, mood swings, weight problems, chronic fatigue, PMS and much more.
Acknowledging Emotions and Feelings
We'll begin with a question:What is a moral?I'd say it's something you have an intense feeling or emotion about, generally so intense you would never cross its boundary.Agree?Have you ever crossed a moral boundary? It doesn't feel good does it.
Release Your Agression In Your DIARY OF EMOTIONS
In order for you to make positive ground daily you need an avenue of escapism that allows you to shed the emotional baggage that we all carry around with us. The largest and indeed the most dangerous aspect of failure is your emotional status.
Social Anxiety Disorder
To a person with social anxiety, going through daily public affairs is a torture. He knows that if someone initiates a talk with him in public, his voice and his hesitation would give away his fears. Going through job interviews could also be excessively painful because you know that one single wrong answer, caused by his irrational sensations of anxiety, would cause him his failure. He knows that he'll spoil his chance to get the right job or to ask for a date, the minute he opens his mouth to speak. He knows that he would simply fail. The more he thinks about it, the more he becomes convinced that he is a "total loser". He practices utter negativism.
Self-Concept and Self-Actualization: Nucleus of Shyness and Social Anxiety Disorder
In the dynamics of the self-concept and in the tendency to self-actualization are found the primary causes of Shyness and Social Anxiety Disorder / Social Phobia. It seems that these conditions result from the introduction, in the self-concept, of the elements which obstruct self-actualization.
Creating Intense Emotions That Motivate People
Ever wish that your presentations could be as much fun as a cool TV commercial? Come late January every year network TV treats us to America's finest and most expensive commercials - Superbowl commercials. You may remember some of these even now, 2 weeks later.
In The Mood
Creating a Designer Home With LightingTraditionally, spring is the time when many of us think about redecorating or remodelling a room in our home and we begin skimming through glossy magazines, or visiting showrooms for ideas. The results always look stunning, but how do you replicate 'that' look in your own home when your rooms are probably a fraction of the size of those featured in home interior publications? Even if you had the time, energy and resources to purchase exactly the same products that appear in a beautifully prepared photograph or showroom, somehow they never seem to look the same in your own home.
Success in Business Means Managing Negative Emotions
You may have the MBA but if an internal critic constantly berates you, or you have feelings of self-doubt, low self-confidence, fears of rejection or other negative emotions your chances of success may be quite limited.More and more executives are beginning to realize that the next frontier in maximizing their chances for success is to start focusing on building personal internal skills that go beyond the business training that they have already received.
Financial Success: How to Transform Past Painful Emotions in 8 Steps
Achieving financial success incorporates so many success factors and success strategies in order to reach financial freedom.?So, why do having painful emotions prevent you from having financial success??Is there a difference in a person that is wealthy and healthy emotionally and a person that is wealthy and wounded??ABSOLUTELY!?
How Distressing is Social Phobia?
I remember a friend in college who would blush, sweat, and tremble when required by a teacher to speak in class. A few weeks before the presentation, he'd be anxious, agitated, and couldn't sleep.
Recognize Social Anxiety And Learn To Free Yourself From Its Grip
Most of us have fears of getting up and speaking in public. Many people don?t like to go to gatherings where they don?t know anyone. But while most of us soldier on, those with social anxiety disorder are often stopped cold in their tracks by the terror and worry such events instill in them.
Music & Emotions: Can Music Really Make You a Happier Person?
How many times have you turned to music to uplift you even further in happy times, or sought the comfort of music when melancholy strikes?Music affects us all. But only in recent times have scientists sought to explain and quantify the way music impacts us at an emotional level.
Doublespeak: Words Invoke Emotions
Words also have a strong bearing on how we remember certain details. For example, in a 1979 study conducted by Elizabeth Loftus, when defendants were asked how fast they were driving when they "smashed" into the other car as opposed to "hit" the other car, much higher speeds were reported. In another study, subjects were asked if they had headaches "frequently" or "occasionally" and how many per week. Those who were interviewed with the word "frequently" reported 2.2 headaches per week, while those interviewed with the word "occasionally" reported only 0.7 per week.
Quick Steps To Improve Your Mood
Looking to improve your mood?Edward W. Smith, motivational speaker, author and TV show host, who specializes in quick tips on how to move your life ahead even faster, offers the following advice.